Creative Minds South by Southwest (SXSW) Send Off

Ambassador Kevin O’Malley hosted a Creative Minds South by Southwest (SXSW) Send Off on Feb 24. Through a panel discussion with SXSW alumni and a stunning performance by Irish pop-rock band Walking on Cars (one of the outgoing bands), the Send Off showcased the story of Irish musicians and companies who have found success in the U.S. as a result of SXSW, as well as expressing support for new talent going out this year, and raise the profile of the unique creative economy linkages between Ireland and the United States facilitated by the festival.